Operational Focus Areas and Specialty Section
To ensure proper alignment within the MSP Business Growth Marketplace, select your primary Operational Focus Area and Specialty below.
This information determines how your expertise is positioned within the Marketplace structure.
If your services span multiple areas, choose the category representing the core (i.e. 80% of your offerings) of your offering and note any additional areas in the comments section.
How to Complete This Section
| 1 |
Select your primary Operational Focus Area below. |
| 2 |
Select your Specialty (checkbox) from the expanded list. |
| 3 |
Select the MSP Revenue Range (across the top), representing approximately 80% of your current MSP clients. |
Alignment is based on demonstrated expertise and revenue-stage focus.
The 8 Operational Focus Areas
Executive & Organizational | Marketing | Sales | Legal | CPA & Capital | Employee Development | Human Resources | Services & Delivery
Note: If you do not see a category or specialty match, choose “Other – Focus Area” and describe it in the text field provided.
Important Guidelines
• Select only one Primary Operational Focus Area that represents the core of your service offering.
• Secondary focus areas may be noted in the comments section.
• Choose (checkbox) MSP revenue ranges where you consistently deliver measurable results.
• Executive & Organizational is reserved for partners providing enterprise-level strategy, governance, and cross-functional leadership across multiple operational areas. Select this category only if this represents your core service offering.
• Be prepared to support your selections during review or onboarding.
If your specialty is not listed, select “Other” and provide clarification.