MSP Business Evaluation, Valuation & Acceleration
Find out what the MSP is worth in
Just 15 Seconds
Not satisfied with the result? Upgrade to the Accelerator version to receive a personalized blueprint and roadmap designed to scale your business faster.
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The MSP Business Evaluator – Quick Valuation Version
Find out how much your MSP is worth—using revenue and EBITDA multiples. If you're ready to increase that value, upgrade to one of the Accelerator versions for a customized roadmap to scale and grow.
The MSP Business Evaluator – Accelerator Versions
The Growth, Strategic, and Ultimate Accelerator versions dive deep into the critical areas of an MSP, employee management, financials, industry tools, marketing, and EBITDA calculations. These advanced versions provide strategic insights and deliver a customized growth strategy, complete with a blueprint and roadmap, empowering MSPs to accelerate through the MSP Business Maturity Model.
MSP Business Evaluator and Accelerator Pricing
Quick Evaluator - Valuation
Budget-conscious MSPs and early-stage firms
Get your MSP's value in 15 seconds. EBITDA and Revenue multiples, Peer group progress evaluation, and Valuation Report only.
NOW $79.00
(Originally $295.00)
- Access Duration: 10-Day
-
Support: Email Support
- Business Multiples: For Financial/Strategic Buyers
- Peer Group Progress Evaluation: Limited
-
EBITDA Insights:
Peer Group Only -
Reports: Valuation Report ONLY!
NO Acceleration Strategy Reports
Growth Accelerator
30-day short-term evaluation and strategy tool for teams to begin identifying growth opportunities and strategic initiatives.
+ Free Strategic Session
+ 7-Strategic Reports
$2,495.00
- 30-Day Access
- Support: Email + 1 Strategy Session ($350 value)
- Business Multiples: Includes everything in Quick Valuation
- Peer Group Progress Evaluation: Full, with strategy setting
- EBITDA Insights: MSP EBITDA & P&L
- Reports: Valuation Report + 7 Acceleration Strategy Reports (see below)
Strategic Growth Accelerator
Used by serious operators and acquisition teams.
A 60-day solution for buyers and sellers to scale and optimize MSP performance. Compare multiple MSPs and assess unlimited sales or acquisition opportunities.
+ 2-Free Strategic Sessions
+ 7-Strategic Reports
$5,495.00
- 60-Day Access
- Support: Email + 2 Strategy Sessions ($700 value)
- Business Multiples: Includes everything in Quick Valuation
- Peer Group Progress Evaluation: Full, with strategy setting
- EBITDA Insights: MSP EBITDA & P&L
- Reports: Valuation Report + 7 Acceleration Strategy Reports (see below)
Ultimate Growth Accelerator
Ideal for PE firms managing portfolios or serial MSP buyers.
A year-long solution for MSPs and investors focused on rapid scaling, acquisitions, and strategic accelerated business growth.
+ 5-Free Strategic Sessions
+ 7-Strategic Reports
$9,995.00
- 365-Day Access
- Support: Email + 5 Strategy Sessions ($1,750 value)
- Business Multiples: Includes everything in Quick Valuation
- Peer Group Progress Evaluation: Full, with strategy setting
- EBITDA Insights: MSP EBITDA & P&L
- Reports: Valuation Report + 7 Acceleration Strategy Reports (see below)
At Biz Advisory Board, we specialize exclusively in MSP business valuation, MSP evaluation, and scalable growth strategy through our proprietary business evaluator and MSP accelerator platforms. With more than three decades of board-level experience, we help Managed Service Providers understand their value, optimize their operations, and prepare for capital raises, acquisitions, or strategic exits.
Whether you’re a growing MSP looking to attract investment or planning for a profitable exit, understanding your company’s true value is essential. Our services are tailored to the unique structure of MSPs, with a focus on recurring revenue, operational scalability, and peer benchmarking. Our mission is simple: to help MSPs grow enterprise value through data, insight, and execution.
What is MSP Business Valuation?
MSP business valuation is the process of determining what your managed service company is worth in today’s market. It goes far beyond revenue totals—it involves analyzing recurring income streams, EBITDA, client contracts, market conditions, and operational efficiency.
Our approach combines:
Real-time financial modeling
Peer group comparisons using our proprietary MSP maturity model
Market multiple benchmarking
A proper MSP valuation isn’t just about knowing your number—it tells you what drives your value and how to increase it.
Additionally, our MSP evaluation focuses on operational performance—team structure, customer retention, technology stack, and sales pipelines—making it the perfect complement to valuation.
Our Services For
Who Needs MSP Valuations and Why?
Understanding your MSP’s worth is more than a financial exercise—it's a strategic imperative. At Biz Advisory Board, we help MSPs gain clarity and control through tailored MSP business valuation and MSP evaluation services. Below are 9 common scenarios where MSP valuations are essential:
Affiliations
Why Choose Biz Advisory Board?
Business valuation is a critical tool for many individuals and organizations, especially when facing important financial or strategic decisions. Here are four key groups that benefit the most:
1. MSP-Specific Expertise
We focus exclusively on MSP valuation and growth strategy. Our experience with hundreds of MSPs means we understand your recurring revenue model, client relationships, and operational complexity like no one else.
2. Proprietary Tools Built for MSPs
Our business evaluator and MSP accelerator are designed specifically for the MSP ecosystem. These tools provide accurate valuations, peer benchmarking, and a roadmap for scaling your business value over time.
3. Strategy That Goes Beyond Valuation
Most firms stop at numbers. We go further. Our MSP evaluation process includes strategic recommendations, value drivers, risk analysis, and execution support to actually help you increase your valuation.
4. End-to-End Growth & Exit Support
Whether you’re raising capital, looking to scale, or preparing for an acquisition, our end-to-end support covers everything from pitch deck development to buyer introductions and deal readiness. We stay with you until results are achieved.
Podcasts & Articles
Unlocking MSP Growth with MSP Business Evaluator and Accelerator
Paul Daigle of BizAdvisoryBoard and MSP Business Evaluatator & Accelerator
WHAT IS IT WORTH? MSP Biz Evaluator with Paul Daigle
What is the value of your MSP and how to increase it
Paul Daigle from BizAdvisoryBoard, a company that focuses on helping MSPs and other IT providers grow and become more profitable.
Paul Daigle of BizAdvisoryBoard and MSP Business Evaluatator & Accelerator
WHAT IS IT WORTH? MSP Biz Evaluator with Paul Daigle
What is the value of your MSP and how to increase it
Paul Daigle from BizAdvisoryBoard, a company that focuses on helping MSPs and other IT providers grow and become more profitable.
Revolutionary Update to the MSP Business Evaluator and Accelerator Announced by BizAdvisoryBoard
WHAT IS IT WORTH? MSP Biz Evaluator with Paul Daigle
What is the value of your MSP and how to increase it
Paul Daigle from BizAdvisoryBoard, a company that focuses on helping MSPs and other IT providers grow and become more profitable.
Practical Answers to the Most Common MSP Valuation & Profit Challenges
How to 10x Sales of Your Company
How to Get Reliable Equipment Valuation Services for Your Business
How to Value a Hotel for Buying or Selling
How to Value a Startup Business
How to Value Intangible Assets: Methods Every Business Should Know
How to Value Intellectual Property: Methods, Examples & Expert Insights
How Much Do M&A Advisors Charge? A Complete Guide by Deal Size
What Is a 409A Valuation? A Complete Guide for Private Companies
Which Certified Valuation Expert Is Right for You?
Difference Between Merger and Acquisition
How Much Does a Business Valuation Cost?
Types of MSP Valuation Methods We Use
At BizAdvisoryBoard, our business valuation experts apply multiple trusted methods to deliver accurate and actionable insights. We tailor our company valuation services to match your industry, stage, and goals.
1. Recurring Revenue Method
Perfect for MSPs, this method multiplies your MRR or ARR by industry-standard multiples based on retention, growth, and churn rates.
2. EBITDA-Based Valuation
We assess your operating profitability (EBITDA) and apply multiples aligned with your MSP maturity and market segment.
3. Discounted Cash Flow (DCF)
For MSPs with strong financial projections, we forecast future cash flow and discount it for risk-adjusted present value.
4. Asset-Based Valuation
For distressed or asset-heavy MSPs, we assess value based on tangible and intangible asset holdings.
We work through every aspect at the planning
Our MSP Business Valuation Process
At Biz Advisory Board, our structured approach to MSP business valuation ensures both clarity and strategic direction. Unlike generic appraisals, our process is tailored specifically for MSPs and backed by deep industry expertise and proprietary benchmarking tools.
Discovery & Goal Alignment
We start with a one-on-one consultation to uncover your objectives. Whether you're preparing for a capital raise, planning to sell, or simply exploring your growth potential, aligning the MSP valuation with your business goals ensures meaningful results.
Data Collection
We gather all essential financial and operational metrics. This includes:
- Annual revenue and recurring income (MRR/ARR)
- EBITDA and profit margins
- Customer concentration and contract quality
- Staff roles and average salaries
- Tech stack, tools, and platforms used
This data forms the foundation of your personalized MSP evaluation.
Benchmarking
Using our proprietary business evaluator, we compare your MSP’s performance to others in your revenue tier. Our benchmarking includes:
Operational efficiency
Revenue per employee
Churn and retention rates
Peer group maturity level
These benchmarks allow us to highlight your competitive advantages and performance gaps.
Valuation Modeling
We apply multiple MSP valuation methods, including:
Recurring revenue model (MRR/ARR-based)
EBITDA market multiple method
Discounted cash flow (DCF)
Comparable market transactions
Each method adds a layer of accuracy to your final valuation range.
Strategic Recommendations
You receive a detailed report outlining:
Your business’s estimated market value
Key value drivers and risk factors
Areas of improvement from your MSP evaluation
Recommendations to increase valuation over time
Acceleration Support
Our engagement doesn’t stop at reporting. Tap into our advanced MSP accelerator for:
Pitch deck development
Investor matchmaking
Growth execution coaching
Value optimization strategies
Whether you're planning to raise capital or exit within the next year, our accelerator ensures your business is ready.
Why Choose Biz Advisory Board for MSP Business Valuation?
| Feature | Biz Advisory Board (Specialist in MSP Valuation) | Traditional Valuation Firms |
|---|---|---|
| Industry Focus | 100% focused on MSP business valuation, MSP evaluation, and MSP-specific growth strategies | Generalized across all industries, with little MSP-specific insight |
| Tools & Platforms | Proprietary business evaluator and MSP accelerator to deliver real-time benchmarking and tailored growth plans | Static valuation models without operational strategy support |
| Valuation Methodology | Uses multiple MSP-focused approaches: Recurring Revenue, EBITDA, Market Comps, DCF | Often limited to EBITDA-only or basic revenue multiples |
| Growth Integration | Includes actionable growth strategies and acceleration roadmaps to increase MSP valuation | Stops at valuation report—no growth or execution guidance |
| Peer Benchmarking | Compares your MSP to others in your revenue tier using real industry data | Limited or no benchmarking, often outdated metrics |
| End-to-End Support | From valuation to fundraising, deal structuring, exit planning, and investor/buyer matchmaking | No capital raise or M&A support post-report |
| Customization | Tailored to your stage—early, growth, mature MSPs—with scalable tools and coaching | One-size-fits-all templates, regardless of business size or stage |
| Execution Support | We stay with you: strategic coaching, investor packaging, buyer intros, and leadership alignment | Report delivered, then you’re on your own |
| Proven Results | Trusted by 3,000+ clients with over 800 MSP-focused projects completed | Often lacking MSP-specific case studies or success proof |
Testimonials
For nearly two decades, I’ve worked with Paul Daigle, most recently on refining and scaling our operations. His leadership in streamlining sales, provisioning, and invoicing was key to our long-term success. Paul's expertise made a lasting impact on our business.
We are incredibly grateful for having you on stage during ChannelPro LIVE: Orlando last week. Your insights were invaluable, and we received great feedback from our attendees about your presentations. It was a pleasure meeting you in person, and I look forward to staying connected!
Paul is an incredible resource for technology firms in IoT, telephony, and managed services. His strategic coaching and C-suite experience drive results, from commercialization to turnarounds. He’s led successful exits and a $130M tech roll-up with Venture Capital and Private Equity backing.
Paul Daigle has been essential in transforming our business, guiding us through the shift from premise-based to cloud-based systems and increasing revenue per user (RUPU). His strategic coaching helped us maintain key client relationships and build valuable partnerships.
Paul Daigle at BizAdvisoryBoard has been instrumental in providing board leadership across my businesses. His expertise helped us create an insurance package for military hardware, implement critical cyber security initiatives, and establish multiple strategic alliances. Paul's guidance has been invaluable to our success.
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Let’s Discover and Build Your MSP Value
If you run an MSP, your business valuation shouldn’t be a mystery.
At Biz Advisory Board, we make MSP business valuation, MSP valuation, and MSP evaluation straightforward and actionable. Using our business evaluator and MSP accelerator, we not only show you what your MSP is worth—we help you grow that value.
From capital raise readiness to strategic exits, we're your trusted partner in accelerating growth, value, and opportunity.