MSP Business Evaluation, Valuation & Acceleration
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Just 15 Seconds
Not satisfied with the result? Upgrade to the Accelerator version to receive a personalized blueprint and roadmap designed to scale your business faster.
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The MSP Business Evaluator – Quick Valuation Version
Find out how much your MSP is worth—using revenue and EBITDA multiples. If you're ready to increase that value, upgrade to one of the Accelerator versions for a customized roadmap to scale and grow.
The MSP Business Evaluator – Accelerator Versions
The Growth, Strategic, and Ultimate Accelerator versions dive deep into the critical areas of an MSP, employee management, financials, industry tools, marketing, and EBITDA calculations. These advanced versions provide strategic insights and deliver a customized growth strategy, complete with a blueprint and roadmap, empowering MSPs to accelerate through the MSP Business Maturity Model.
MSP Business Evaluator and Accelerator Pricing
Quick Evaluator - Valuation
Budget-conscious MSPs and early-stage firms
Get your MSP's value in 15 seconds. EBITDA and Revenue multiples, Peer group progress evaluation, and Valuation Report only.
NOW $79.00
(Originally $295.00)
- Access Duration: 10-Day
-
Support: Email Support
- Business Multiples: For Financial/Strategic Buyers
- Peer Group Progress Evaluation: Limited
-
EBITDA Insights:
Peer Group Only -
Reports: Valuation Report ONLY!
NO Acceleration Strategy Reports
Growth Accelerator
30-day short-term evaluation and strategy tool for teams to begin identifying growth opportunities and strategic initiatives.
+ Free Strategic Session
+ 7-Strategic Reports
$2,495.00
- 30-Day Access
- Support: Email + 1 Strategy Session ($350 value)
- Business Multiples: Includes everything in Quick Valuation
- Peer Group Progress Evaluation: Full, with strategy setting
- EBITDA Insights: MSP EBITDA & P&L
- Reports: Valuation Report + 7 Acceleration Strategy Reports (see below)
Strategic Growth Accelerator
Used by serious operators and acquisition teams.
A 60-day solution for buyers and sellers to scale and optimize MSP performance. Compare multiple MSPs and assess unlimited sales or acquisition opportunities.
+ 2-Free Strategic Sessions
+ 7-Strategic Reports
$5,495.00
- 60-Day Access
- Support: Email + 2 Strategy Sessions ($700 value)
- Business Multiples: Includes everything in Quick Valuation
- Peer Group Progress Evaluation: Full, with strategy setting
- EBITDA Insights: MSP EBITDA & P&L
- Reports: Valuation Report + 7 Acceleration Strategy Reports (see below)
Ultimate Growth Accelerator
Ideal for PE firms managing portfolios or serial MSP buyers.
A year-long solution for MSPs and investors focused on rapid scaling, acquisitions, and strategic accelerated business growth.
+ 5-Free Strategic Sessions
+ 7-Strategic Reports
$9,995.00
- 365-Day Access
- Support: Email + 5 Strategy Sessions ($1,750 value)
- Business Multiples: Includes everything in Quick Valuation
- Peer Group Progress Evaluation: Full, with strategy setting
- EBITDA Insights: MSP EBITDA & P&L
- Reports: Valuation Report + 7 Acceleration Strategy Reports (see below)
At Biz Advisory Board, we specialize exclusively in MSP business valuation, MSP evaluation, and scalable growth strategy through our proprietary business evaluator and MSP accelerator platforms. With more than three decades of board-level experience, we help Managed Service Providers understand their value, optimize their operations, and prepare for capital raises, acquisitions, or strategic exits.
Whether you’re a growing MSP looking to attract investment or planning for a profitable exit, understanding your company’s true value is essential. Our services are tailored to the unique structure of MSPs, with a focus on recurring revenue, operational scalability, and peer benchmarking. Our mission is simple: to help MSPs grow enterprise value through data, insight, and execution.
What is MSP Business Valuation?
MSP business valuation is the process of determining what your managed service company is worth in today’s market. It goes far beyond revenue totals—it involves analyzing recurring income streams, EBITDA, client contracts, market conditions, and operational efficiency.
Our approach combines:
Real-time financial modeling
Peer group comparisons using our proprietary MSP maturity model
Market multiple benchmarking
A proper MSP valuation isn’t just about knowing your number—it tells you what drives your value and how to increase it.
Additionally, our MSP evaluation focuses on operational performance—team structure, customer retention, technology stack, and sales pipelines—making it the perfect complement to valuation.
Our Services For
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Let’s Discover and Build Your MSP Value
If you run an MSP, your business valuation shouldn’t be a mystery.
At Biz Advisory Board, we make MSP business valuation, MSP valuation, and MSP evaluation straightforward and actionable. Using our business evaluator and MSP accelerator, we not only show you what your MSP is worth—we help you grow that value.
From capital raise readiness to strategic exits, we're your trusted partner in accelerating growth, value, and opportunity.
Who Needs MSP Valuations and Why?
Understanding your MSP’s worth is more than a financial exercise—it's a strategic imperative. At Biz Advisory Board, we help MSPs gain clarity and control through tailored MSP business valuation and MSP evaluation services. Below are 9 common scenarios where MSP valuations are essential:
Affiliations
Why Choose Biz Advisory Board?
Business valuation is a critical tool for many individuals and organizations, especially when facing important financial or strategic decisions. Here are four key groups that benefit the most:
1. MSP-Specific Expertise
We focus exclusively on MSP valuation and growth strategy. Our experience with hundreds of MSPs means we understand your recurring revenue model, client relationships, and operational complexity like no one else.
2. Proprietary Tools Built for MSPs
Our business evaluator and MSP accelerator are designed specifically for the MSP ecosystem. These tools provide accurate valuations, peer benchmarking, and a roadmap for scaling your business value over time.
3. Strategy That Goes Beyond Valuation
Most firms stop at numbers. We go further. Our MSP evaluation process includes strategic recommendations, value drivers, risk analysis, and execution support to actually help you increase your valuation.
4. End-to-End Growth & Exit Support
Whether you’re raising capital, looking to scale, or preparing for an acquisition, our end-to-end support covers everything from pitch deck development to buyer introductions and deal readiness. We stay with you until results are achieved.
Podcasts & Articles
Unlocking MSP Growth with MSP Business Evaluator and Accelerator
Paul Daigle of BizAdvisoryBoard and MSP Business Evaluatator & Accelerator
WHAT IS IT WORTH? MSP Biz Evaluator with Paul Daigle
What is the value of your MSP and how to increase it
Paul Daigle from BizAdvisoryBoard, a company that focuses on helping MSPs and other IT providers grow and become more profitable.
Paul Daigle of BizAdvisoryBoard and MSP Business Evaluatator & Accelerator
WHAT IS IT WORTH? MSP Biz Evaluator with Paul Daigle
What is the value of your MSP and how to increase it
Paul Daigle from BizAdvisoryBoard, a company that focuses on helping MSPs and other IT providers grow and become more profitable.
Revolutionary Update to the MSP Business Evaluator and Accelerator Announced by BizAdvisoryBoard
WHAT IS IT WORTH? MSP Biz Evaluator with Paul Daigle
What is the value of your MSP and how to increase it
Paul Daigle from BizAdvisoryBoard, a company that focuses on helping MSPs and other IT providers grow and become more profitable.
Top 10 Companies to Market Your Business and Generate High-Quality Leads
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Types of MSP Valuation Methods We Use
At BizAdvisoryBoard, our business valuation experts apply multiple trusted methods to deliver accurate and actionable insights. We tailor our company valuation services to match your industry, stage, and goals.
1. Recurring Revenue Method
Perfect for MSPs, this method multiplies your MRR or ARR by industry-standard multiples based on retention, growth, and churn rates.
2. EBITDA-Based Valuation
We assess your operating profitability (EBITDA) and apply multiples aligned with your MSP maturity and market segment.
3. Discounted Cash Flow (DCF)
For MSPs with strong financial projections, we forecast future cash flow and discount it for risk-adjusted present value.
4. Asset-Based Valuation
For distressed or asset-heavy MSPs, we assess value based on tangible and intangible asset holdings.
We work through every aspect at the planning
Our MSP Business Valuation Process
At Biz Advisory Board, our structured approach to MSP business valuation ensures both clarity and strategic direction. Unlike generic appraisals, our process is tailored specifically for MSPs and backed by deep industry expertise and proprietary benchmarking tools.
Discovery & Goal Alignment
We start with a one-on-one consultation to uncover your objectives. Whether you're preparing for a capital raise, planning to sell, or simply exploring your growth potential, aligning the MSP valuation with your business goals ensures meaningful results.
Data Collection
We gather all essential financial and operational metrics. This includes:
- Annual revenue and recurring income (MRR/ARR)
- EBITDA and profit margins
- Customer concentration and contract quality
- Staff roles and average salaries
- Tech stack, tools, and platforms used
This data forms the foundation of your personalized MSP evaluation.
Benchmarking
Using our proprietary business evaluator, we compare your MSP’s performance to others in your revenue tier. Our benchmarking includes:
Operational efficiency
Revenue per employee
Churn and retention rates
Peer group maturity level
These benchmarks allow us to highlight your competitive advantages and performance gaps.
Valuation Modeling
We apply multiple MSP valuation methods, including:
Recurring revenue model (MRR/ARR-based)
EBITDA market multiple method
Discounted cash flow (DCF)
Comparable market transactions
Each method adds a layer of accuracy to your final valuation range.
Strategic Recommendations
You receive a detailed report outlining:
Your business’s estimated market value
Key value drivers and risk factors
Areas of improvement from your MSP evaluation
Recommendations to increase valuation over time
Acceleration Support
Our engagement doesn’t stop at reporting. Tap into our advanced MSP accelerator for:
Pitch deck development
Investor matchmaking
Growth execution coaching
Value optimization strategies
Whether you're planning to raise capital or exit within the next year, our accelerator ensures your business is ready.
Why Choose Biz Advisory Board for MSP Business Valuation?
| Feature | Biz Advisory Board (Specialist in MSP Valuation) | Traditional Valuation Firms |
|---|---|---|
| Industry Focus | 100% focused on MSP business valuation, MSP evaluation, and MSP-specific growth strategies | Generalized across all industries, with little MSP-specific insight |
| Tools & Platforms | Proprietary business evaluator and MSP accelerator to deliver real-time benchmarking and tailored growth plans | Static valuation models without operational strategy support |
| Valuation Methodology | Uses multiple MSP-focused approaches: Recurring Revenue, EBITDA, Market Comps, DCF | Often limited to EBITDA-only or basic revenue multiples |
| Growth Integration | Includes actionable growth strategies and acceleration roadmaps to increase MSP valuation | Stops at valuation report—no growth or execution guidance |
| Peer Benchmarking | Compares your MSP to others in your revenue tier using real industry data | Limited or no benchmarking, often outdated metrics |
| End-to-End Support | From valuation to fundraising, deal structuring, exit planning, and investor/buyer matchmaking | No capital raise or M&A support post-report |
| Customization | Tailored to your stage—early, growth, mature MSPs—with scalable tools and coaching | One-size-fits-all templates, regardless of business size or stage |
| Execution Support | We stay with you: strategic coaching, investor packaging, buyer intros, and leadership alignment | Report delivered, then you’re on your own |
| Proven Results | Trusted by 3,000+ clients with over 800 MSP-focused projects completed | Often lacking MSP-specific case studies or success proof |
Testimonials
For nearly two decades, I’ve worked with Paul Daigle, most recently on refining and scaling our operations. His leadership in streamlining sales, provisioning, and invoicing was key to our long-term success. Paul's expertise made a lasting impact on our business.
We are incredibly grateful for having you on stage during ChannelPro LIVE: Orlando last week. Your insights were invaluable, and we received great feedback from our attendees about your presentations. It was a pleasure meeting you in person, and I look forward to staying connected!
Paul is an incredible resource for technology firms in IoT, telephony, and managed services. His strategic coaching and C-suite experience drive results, from commercialization to turnarounds. He’s led successful exits and a $130M tech roll-up with Venture Capital and Private Equity backing.
Paul Daigle has been essential in transforming our business, guiding us through the shift from premise-based to cloud-based systems and increasing revenue per user (RUPU). His strategic coaching helped us maintain key client relationships and build valuable partnerships.
Paul Daigle at BizAdvisoryBoard has been instrumental in providing board leadership across my businesses. His expertise helped us create an insurance package for military hardware, implement critical cyber security initiatives, and establish multiple strategic alliances. Paul's guidance has been invaluable to our success.
FAQs
1. What is an MSP valuation calculator and how does it work?
An MSP valuation calculator is an online tool that estimates how much your managed service provider business is worth. It works by using inputs like annual revenue, recurring revenue percentage, EBITDA, growth rate, and customer concentration. The calculator then applies current MSP valuation multiples to those numbers to generate an estimated valuation range. An MSP valuation calculator is designed for speed and clarity, helping owners quickly understand value without a long financial review. While it’s not a replacement for a full valuation, it’s an excellent starting point for planning growth or selling an MSP business.
2. How can I calculate my MSP value using an MSP business valuation calculator?
You can calculate your value using an MSP business valuation calculator by entering key financial data such as total revenue, recurring revenue, EBITDA, and growth rate. Some calculators also ask about churn and client concentration. Once entered, the tool applies industry-standard MSP valuation multiples to estimate your business value. This process helps MSP owners understand their current valuation in minutes instead of weeks. Using an MSP business valuation calculator regularly also helps track how operational improvements impact long-term MSP valuations.
3. What are MSP valuation multiples and how are they calculated?
MSP valuation multiples are benchmarks used to calculate business value based on revenue or EBITDA. For example, an MSP may be valued at a multiple of recurring revenue or a multiple of EBITDA, depending on profitability and maturity. These multiples are calculated by analyzing recent MSP acquisitions, market demand, and risk factors. MSP valuation multiples increase when revenue is recurring, churn is low, and EBITDA is strong. Most MSP valuation calculators rely heavily on these multiples to estimate value accurately.
4. How accurate is an MSP price calculator?
An MSP price calculator is accurate for estimating a realistic valuation range, but it does not predict the final sale price. It uses real market data and MSP valuation multiples to provide directional insight. Accuracy improves when your financials are clean and well-documented. While an MSP price calculator won’t replace a full valuation, it is extremely useful for understanding where your MSP stands today and what factors you need to improve to increase value before selling or raising capital.
5. How do I use a selling MSP business calculator before selling my company?
A selling MSP business calculator helps you estimate your business value before entering the market. By inputting your revenue, EBITDA, and growth metrics, you can see how buyers may value your MSP. This allows you to identify gaps—such as low margins or high client concentration—and fix them before selling. Many owners use a selling MSP business calculator 12–24 months before an exit to increase MSP valuations and negotiate from a stronger position when buyers get involved.
6. What factors affect MSP valuations the most?
MSP valuations are most influenced by recurring revenue stability, EBITDA margins, client retention, and scalability. Buyers also evaluate customer concentration, contract length, automation, and leadership dependency. MSP valuation calculators weigh these factors differently, but profitability and predictable revenue consistently drive higher values. Improving operational efficiency and documentation can significantly increase MSP valuations without adding new customers. Understanding these factors helps owners focus on what truly increases business value.
7. How much is my MSP worth using an MSP valuation calculator?
Your MSP’s value depends on revenue, EBITDA, growth, and risk factors. An MSP valuation calculator uses this information along with current MSP valuation multiples to estimate value. Most MSPs fall within a valuation range rather than a single number. Using a calculator gives you a realistic snapshot of where your business stands today. It also shows how changes in EBITDA or recurring revenue could increase or decrease your MSP valuation over time.
8. What is the difference between an MSP price calculator and a full MSP valuation?
An MSP price calculator provides a quick estimate using basic financial inputs and market multiples. A full MSP valuation includes deeper analysis of operations, contracts, risk, and market positioning. MSP price calculators are ideal for early planning, while full valuations are used for transactions, legal matters, or capital raises. Many MSP owners use both—starting with a calculator and upgrading to a detailed valuation when making serious strategic decisions.
9. How do buyers use MSP valuation multiples when acquiring MSPs?
Buyers use MSP valuation multiples to determine how much they’re willing to pay based on expected returns. Strategic buyers may pay higher multiples for geographic reach or specialized services, while private equity focuses heavily on EBITDA. MSP valuation multiples are adjusted for risk, growth, and scalability. Understanding how buyers apply these multiples helps sellers improve positioning and justify higher MSP valuations during negotiations.
10. Can an MSP business valuation calculator help increase my valuation?
Yes, an MSP business valuation calculator helps identify which metrics drive value. By running scenarios—such as improving EBITDA or reducing churn—you can see how changes impact valuation. This turns valuation into a planning tool rather than just a number. Many MSP owners use calculators to guide pricing, hiring, and automation decisions that increase MSP valuations over time.
11. How often should MSP owners check their MSP valuations?
MSP owners should review MSP valuations at least once per year. Many high-performing MSPs use an MSP valuation calculator quarterly to track progress. Regular valuation checks help owners stay exit-ready and understand how daily decisions affect long-term value. Treating valuation as an ongoing metric leads to smarter growth strategies and fewer surprises when selling or raising capital.
12. What financial data do I need for an MSP business valuation calculator?
An MSP business valuation calculator typically requires annual revenue, recurring revenue percentage, EBITDA, growth rate, and client count. Some calculators also ask for churn and customer concentration. Accurate financial data improves valuation accuracy and highlights areas for improvement. Many MSPs discover reporting gaps when using a valuation calculator, which itself is a valuable insight for strengthening operations and increasing valuation.
13. Do recurring revenue MSPs receive higher MSP valuation multiples?
Yes, MSPs with strong recurring revenue almost always receive higher MSP valuation multiples. Predictable monthly contracts reduce buyer risk and increase cash flow visibility. MSP valuation calculators reward higher recurring revenue percentages with stronger valuations. Project-based or one-time revenue typically lowers multiples. Shifting to standardized recurring services is one of the fastest ways to improve MSP valuations.
14. Is a selling MSP business calculator useful if I’m not ready to sell?
Absolutely. A selling MSP business calculator is valuable even if you’re years away from selling. It helps you understand current value and identify improvement opportunities early. Many MSP owners use these calculators for long-term planning, succession strategy, and wealth creation—not just exits. Managing your business with valuation in mind leads to stronger financial discipline and better outcomes.
15. How does EBITDA affect MSP valuation calculator results?
EBITDA has a major impact on MSP valuation calculator results. Higher EBITDA margins usually lead to higher valuation multiples because buyers see stronger cash flow and lower risk. MSPs with high revenue but weak EBITDA often receive discounted valuations. Improving EBITDA through pricing optimization and cost control can dramatically increase valuation without adding new revenue.
16. Are free online MSP price calculators reliable?
Free MSP price calculators are useful for basic insight but often lack MSP-specific depth. Many use generic business multiples that don’t reflect real MSP market conditions. They are best used for education, not final decisions. For serious planning, MSP owners should use an MSP valuation calculator built specifically for managed service providers and supported by real market data.
17. How do growth rate and churn impact MSP valuations?
Growth rate and churn strongly influence MSP valuations. Consistent organic growth increases valuation multiples, while high churn reduces buyer confidence. MSP valuation calculators reward predictable growth more than aggressive but unstable expansion. Improving retention and maintaining steady growth are key drivers of higher long-term valuation.
18. What is the best MSP valuation calculator for managed service providers?
The best MSP valuation calculator is one designed specifically for MSPs, using industry benchmarks and current MSP valuation multiples. Generic calculators often miss critical MSP factors like recurring revenue quality and operational maturity. Choosing an MSP-focused valuation tool ensures more accurate and actionable results.
19. How do private equity firms use MSP valuation multiples?
Private equity firms use MSP valuation multiples to evaluate risk-adjusted returns. They focus heavily on EBITDA, scalability, and acquisition potential. PE firms often pay higher multiples for MSPs with strong leadership teams and repeatable growth systems. Understanding this helps MSP owners prepare their business for higher-value exits.
20. When should I use an MSP business valuation calculator instead of hiring an expert?
Use an MSP business valuation calculator when you need quick insight, planning guidance, or progress tracking. Hire a valuation expert when preparing for a transaction, legal matter, or capital raise. Many MSP owners start with a calculator and move to expert valuation once decisions become serious.