The Business Valuation Report delivers data-driven valuation insights tailored for IT service providers. It establishes benchmarks against current industry trends to reveal hidden equity potential and acceleration tracks.
MSP Business Valuation and Accelerator
MSP Business Growth Marketplace Podcasts
Business Videos
Coming Soon
Evaluation Videos
Coming Soon
Tradeshow Videos
Coming Soon
Press Release Videos
Coming Soon
Know what your MSP is worth. Know what's holding it back.
Get a valuation using EBITDA and revenue multiples in 15
seconds. Or go deeper with an Accelerator plan: 8 strategic
reports, peer benchmarking, and a prioritized roadmap to increase
your enterprise value.
- Association member? The Quick Evaluator is normally $295.00. With your association promo code, you save $216.00 - final cost $79.00. Promo code applies to the Quick Evaluator only. Get your code from your association or text
- Result in 15 seconds
- MSP peer benchmarks
- 30+ years MSP channel
ESTIMATED VALUATION
$3.2M
Range: .$2.8M to $3.6M
Revenue multiple
EBITDA multiple
Peer group rank
- Thousands of data resources analyzed to determine where your MSP sits on the maturity model and what growth looks like from there
- 72 KPIs mapped to your specific revenue range across 11 stages. Not a generic framework applied to every MSP the same way.
MSP BUSINESS EVALUATOR AND ACCELERATOR
Choose your starting point
Quick valuation in 15 seconds. Full strategic roadmap with reports across all Accelerator tiers.
Quick Evaluator
EBITDA and revenue multiples, peer group standing, and a valuation report in 15 seconds.
Right for you if: You need a fast, defensible number before a buyer, lender, or partner conversation. $295.00
$295.00 73% off - save $216.00
$79.00
- EBITDA and revenue multiples for financial and strategic buyers
- Limited peer group comparison
- Valuation report only
- No acceleration strategy reports
- Association member? Normally $295.00. With your promo code, you save $216.00 — final cost $79.00. Quick Evaluator only. Get your code from your association or text (407) 461-0061.
Growth
30-day roadmap for teams identifying growth opportunities and setting strategic priorities.
Right for you if: You are a growing MSP that wants a structured plan, not just a number.
$2,495
30-day access · Email + 1 strategy session ($350 value)
- Everything in Quick Evaluator
- Full peer group eval with strategy setting
- MSP EBITDA and P&L benchmarking
- Valuation + all 8 Acceleration Reports
Strategic Growth
60-day solution for acquisition analysis, comparing multiple MSPs, and pre-sale optimization.
Right for you if: You are evaluating acquisitions or preparing your MSP for a sale process.
$5,495
60-day access · Email + 2 strategy sessions ($700 value)
- Everything in Growth
- Multi-MSP comparison for acquisitions
- Valuation + all 8 Acceleration Reports
Ultimate Growth
365-day platform for PE portfolios, serial acquirers, and MSPs executing multi-year growth plans.
Right for you if: You are managing a portfolio, running a roll-up, or need a full year of strategic support.
$9,995
365-day access · Email + 5 strategy sessions ($1,750 value)
- Everything in Strategic Growth
- Year-long portfolio monitoring
- Valuation + all 8 Acceleration Reports
- No acceleration strategy reports
The 8 Acceleration Strategy Reports
Cross-referenced against the MSPBEA tool (v4.32). No prices shown – access duration is the only difference between tiers.
Included in all versions (Quick Evaluator + all Accelerator tiers)
Accelerator versions only (Growth, Strategic Growth, Ultimate Growth)
Business Valuation Report
Provides estimated business valuation ranges, peer-group alignment, business multiples, and enterprise-value acceleration opportunities.
Financials Report
Analyzes revenue quality, gross margins, recurring revenue performance, financial efficiency, and profitability benchmarks.
This report drills down into the core unit economics of your business, separating healthy recurring service streams from low-margin components to optimize capital allocation.
Employee Report
Benchmarks staffing structure, compensation alignment, organizational maturity, leadership depth, and workforce scalability.
Evaluates human resource utilization, highlighting potential key-person dependencies and outlining standard scalability models for technical and operations teams.
Industry Tools Report
Evaluates the MSP's technology stack, automation maturity, operational tooling alignment, and vendor efficiency.
Audits tool sprawl and license utilization efficiency. It maps out stack automation depth to identify areas where human labor can be seamlessly substituted with platform logic.
Cybersecurity & Risk Report
Assesses compliance standards, threat mitigation vectors, framework alignment, and cyber asset risk vulnerabilities.
Identifies liabilities in client-side deployment and internal operations, defining structural insurance compliance baselines and protective operational boundaries.
Client SLA & Retention Report
Reviews contractual lifetimes, service level agreements, revenue concentration risk, and retention patterns.
Analyzes client lifetime value metrics and flags high concentration vulnerabilities where single accounts hold disproportionate revenue impact.
Sales & Marketing Efficiency Report
Tracks Customer Acquisition Cost (CAC), pipeline velocity, marketing spend efficiency, and close-rate optimizations.
Provides deep analytics on lead generation channels, checking cost viability to scale conversion funnels efficiently without over-allocating capital inputs.
EBITDA and P&L Report
Breaks down profitability drivers, operational cost structure, EBITDA optimization opportunities, and financial performance trends.
The EBITDA and P&L Report provides a true financial picture of your MSP's performance. It goes beyond the Financials Report to deliver a detailed breakdown of revenue, expenses, and profitability — including normalized EBITDA for buyer presentation. This report is the entry point for any M&A, capital raise, or exit conversation.
Your number is not your revenue. It never was.
MSP business valuation is the process of determining what your managed service company is worth in today's market- based on how buyers and investors actually think about value, not how you report it internally.
Most MSP owners know their revenue. Very few know their multiple. And the gap between those two numbers is where deals get made, capital gets raised, and exits get priced.
A proper valuation is a function of recurring income quality, EBITDA margin, client contract structure, operational scalability, and how your business compares to peer-group benchmarks at your specific revenue range. Two MSPs with identical top-line revenue can have valuations that differ by millions.
That is what the MSP Business Evaluator surfaces - in 15 seconds for the number, and in depth across 8 strategic reports for everything behind it.
WHAT DRIVES YOUR MULTIPLE
MRR quality
Recurring revenue under contract vs month-to-month exposure
EBITDA margin
Profitability relative to peer group at your revenue stage
Client concentration
Risk buyers assign when one client is too large a share
Operational maturity
Processes, tooling, and team structure that survive an owner exit
Contract terms
Length, auto-renewal, and termination clauses across your
Growth trajectory
YoY revenue and margin direction relative to MSP benchmarks
VALUATION
Tells you the number.
EVALUATION
Tells you why - and what to do about it.
Nine situations where knowing your number is not optional.
Understanding what your MSP is worth is more than a financial exercise. It is a decision-making tool. Here are the nine situations where MSP owners, buyers, and investors rely on it most.
MSP owners preparing for sale
You do not negotiate from a position of strength if you do not know your number before the buyer does. A proper valuation tells you what drives your price and what a buyer will try to discount - before the letter of intent lands on your desk.
MSPs seeking operational improvements
A formal evaluation looks past revenue. It surfaces the inefficiencies in service delivery, staffing margins, and tech stack that are quietly compressing your EBITDA and your multiple. Fix them before a buyer finds them first.
MSPs raising capital for growth
Investors want to know what the business is worth and why the number holds under scrutiny. A clear valuation backed by peer benchmarks makes your funding conversation credible. Without it, you are asking someone to trust a number you cannot defend.
Equity restructuring and partner buyouts
Multi-owner MSPs eventually face a buyout conversation. Disagreements over value are the most common reason those conversations turn expensive. Objective, data-backed valuation removes the emotion and replaces it with a number both sides can work from.
Mergers, acquisitions, and roll-ups
Buying or being acquired? A detailed evaluation tells both sides what the financial and operational fit actually looks like before a term sheet is signed. The Strategic and Ultimate Accelerator tiers are built specifically for multi-MSP comparison at acquisition scale.
Succession and exit planning
Whether you are transitioning to a partner, a family member, or a new executive team, a formal valuation sets the floor. The Accelerator roadmap helps you raise it before the transition happens — not after someone else has already decided what it is worth.
Loan or line of credit applications
Banks and commercial lenders require verified business valuation when issuing credit against an MSP. An up-to-date, documented valuation improves your terms and your credibility. A number you cannot source is a number a lender will not use.
Annual performance benchmarking
You do not need an exit event to run a valuation. MSPs that benchmark annually know exactly how their multiple is moving year over year — and where to focus to move it in the right direction. Most operators who start doing it annually wish they had started sooner.
Legal or tax events
Divorce proceedings, estate planning, and business litigation can all require a certified business valuation. In those situations, the number needs to be defensible, documented, and aligned with recognized financial standards — not something pulled from a spreadsheet at the last minute.
Most firms stop at the number. We start there.
There is no shortage of people who will tell you what your MSP is worth. Very few of them have ever run one, bought one, or sat across the table from a buyer who was trying to lower the price. We have done all three.
01
We only work with MSPs.
03
Strategy that actually changes your number.
02
The tools are built for this business model.
04
We stay with you through the transaction.
What the MSP channel is saying about the Evaluator.
Independent coverage, live sessions, and conversations with MSP operators and channel media. Not produced content, not paid placements.
- Podcast
- Press Release
- Webinar
- Trade Show
- Article
What is your MSP actually worth?
What MSP owners ask before they start.
Answers to the questions we hear most from MSP owners at every stage - from curiosity to active sale prep. If your question is not here, text (407) 461-0061 or book a free 15-minute call.
ABOUT THE MSP BUSINESS EVALUATOR AND ACCELERATOR
What is an MSP business valuation and how is it different from what my accountant gives me?
How is my MSP valued? What drives the multiple?
MSP valuations are driven by: recurring revenue quality, EBITDA margin, client concentration, contract terms, operational maturity, and growth trajectory. Two MSPs with identical revenue can have valuations that differ by millions based on these factors. The MSP Business Evaluator assesses all of them across 72 operational KPIs and benchmarks results against MSPs in the same peer group on the MSP Business Maturity Model.
Where does my MSP currently stand compared to others at my revenue level?
The Evaluator places your business within one of 11 revenue classifications on the MSP Business Maturity Model — from startup-stage through $100M organizations. The Peer Group Comparison Report visualizes exactly where you stand and what the gap looks like to the next level — in financial terms, not general advice.
What do I need to do to grow to the next revenue level in my peer group?
The Baseline Report identifies operational foundation gaps. The Blueprint and Roadmap Report delivers a personalized executive action plan across 10 business segments — priorities sequenced by impact, budget guidance, and internal vs. outsource recommendations — calibrated to your current revenue range and peer group. This is how you increase MSP enterprise value before you need to, not after.
How do I know if my MSP is ready to scale?
The Evaluator places your business within one of 11 revenue classifications on the MSP Business Maturity Model — from startup-stage through $100M organizations. The Peer Group Comparison Report visualizes exactly where you stand and what the gap looks like to the next level — in financial terms, not general advice.
I am thinking about selling my MSP. What should I do first?
Start with a valuation. A strong MSP exit strategy begins 12 to 24 months before you go to market. Use the Financials Report and EBITDA and P&L Report to understand how a buyer will read your numbers. Use the Blueprint and Roadmap Report to identify which operational improvements would meaningfully increase your sale price before you go to market.
What is EBITDA and why do MSP buyers care about it more than revenue?
EBITDA is the closest approximation to actual cash profit — which is what buyers are really buying. The EBITDA and P&L Report builds a normalized EBITDA figure used in transactions. MSP EBITDA benchmarks vary significantly by revenue range. For MSPs over 75% recurring revenue, buyers may also apply a recurring revenue multiple with EBITDA as a supporting metric.
What is the difference between a financial buyer and a strategic buyer for an MSP?
A financial buyer — typically PE or family office — applies an EBITDA multiple focused on cash flow. A strategic buyer — another MSP or platform acquirer — buys for your customer base, geography, or capabilities and often pays a premium above a financial buyer. The Evaluator calculates both valuations so you understand which type of buyer is most likely interested and what each would pay.
How often should I run an MSP business evaluation?
At minimum once a year. The Evaluator multiples are updated quarterly — your valuation can shift meaningfully even if revenue has not. The Ultimate Growth tier (365-day access) is designed for MSP owners who want to benchmark continuously throughout a full fiscal year.
What is the MSP Business Maturity Model and which of the 11 peer groups am I in?
The MSP Business Maturity Model spans 11 revenue classifications from startup-stage through $100M. Each peer group has its own benchmarks for revenue per employee by company size, EBITDA margins, technology stack expectations, staffing ratios, and business multiples. Your annual gross revenue determines your current peer group.
Still have a question? Book a free 15-minute call — we will tell you exactly which tier fits your situation, no pitch and no pressure. Or text (407) 461-0061 with your question directly.
FAQs
1. What is an MSP valuation calculator and how does it work?
An MSP valuation calculator is an online tool that estimates how much your managed service provider business is worth. It works by using inputs like annual revenue, recurring revenue percentage, EBITDA, growth rate, and customer concentration. The calculator then applies current MSP valuation multiples to those numbers to generate an estimated valuation range. An MSP valuation calculator is designed for speed and clarity, helping owners quickly understand value without a long financial review. While it’s not a replacement for a full valuation, it’s an excellent starting point for planning growth or selling an MSP business.
2. How can I calculate my MSP value using an MSP business valuation calculator?
You can calculate your value using an MSP business valuation calculator by entering key financial data such as total revenue, recurring revenue, EBITDA, and growth rate. Some calculators also ask about churn and client concentration. Once entered, the tool applies industry-standard MSP valuation multiples to estimate your business value. This process helps MSP owners understand their current valuation in minutes instead of weeks. Using an MSP business valuation calculator regularly also helps track how operational improvements impact long-term MSP valuations.
3. What are MSP valuation multiples and how are they calculated?
MSP valuation multiples are benchmarks used to calculate business value based on revenue or EBITDA. For example, an MSP may be valued at a multiple of recurring revenue or a multiple of EBITDA, depending on profitability and maturity. These multiples are calculated by analyzing recent MSP acquisitions, market demand, and risk factors. MSP valuation multiples increase when revenue is recurring, churn is low, and EBITDA is strong. Most MSP valuation calculators rely heavily on these multiples to estimate value accurately.
4. How accurate is an MSP price calculator?
An MSP price calculator is accurate for estimating a realistic valuation range, but it does not predict the final sale price. It uses real market data and MSP valuation multiples to provide directional insight. Accuracy improves when your financials are clean and well-documented. While an MSP price calculator won’t replace a full valuation, it is extremely useful for understanding where your MSP stands today and what factors you need to improve to increase value before selling or raising capital.
5. How do I use a selling MSP business calculator before selling my company?
A selling MSP business calculator helps you estimate your business value before entering the market. By inputting your revenue, EBITDA, and growth metrics, you can see how buyers may value your MSP. This allows you to identify gaps—such as low margins or high client concentration—and fix them before selling. Many owners use a selling MSP business calculator 12–24 months before an exit to increase MSP valuations and negotiate from a stronger position when buyers get involved.
6. What factors affect MSP valuations the most?
MSP valuations are most influenced by recurring revenue stability, EBITDA margins, client retention, and scalability. Buyers also evaluate customer concentration, contract length, automation, and leadership dependency. MSP valuation calculators weigh these factors differently, but profitability and predictable revenue consistently drive higher values. Improving operational efficiency and documentation can significantly increase MSP valuations without adding new customers. Understanding these factors helps owners focus on what truly increases business value.
7. How much is my MSP worth using an MSP valuation calculator?
Your MSP’s value depends on revenue, EBITDA, growth, and risk factors. An MSP valuation calculator uses this information along with current MSP valuation multiples to estimate value. Most MSPs fall within a valuation range rather than a single number. Using a calculator gives you a realistic snapshot of where your business stands today. It also shows how changes in EBITDA or recurring revenue could increase or decrease your MSP valuation over time.
8. What is the difference between an MSP price calculator and a full MSP valuation?
An MSP price calculator provides a quick estimate using basic financial inputs and market multiples. A full MSP valuation includes deeper analysis of operations, contracts, risk, and market positioning. MSP price calculators are ideal for early planning, while full valuations are used for transactions, legal matters, or capital raises. Many MSP owners use both—starting with a calculator and upgrading to a detailed valuation when making serious strategic decisions.
9. How do buyers use MSP valuation multiples when acquiring MSPs?
Buyers use MSP valuation multiples to determine how much they’re willing to pay based on expected returns. Strategic buyers may pay higher multiples for geographic reach or specialized services, while private equity focuses heavily on EBITDA. MSP valuation multiples are adjusted for risk, growth, and scalability. Understanding how buyers apply these multiples helps sellers improve positioning and justify higher MSP valuations during negotiations.
10. Can an MSP business valuation calculator help increase my valuation?
Yes, an MSP business valuation calculator helps identify which metrics drive value. By running scenarios—such as improving EBITDA or reducing churn—you can see how changes impact valuation. This turns valuation into a planning tool rather than just a number. Many MSP owners use calculators to guide pricing, hiring, and automation decisions that increase MSP valuations over time.
11. How often should MSP owners check their MSP valuations?
MSP owners should review MSP valuations at least once per year. Many high-performing MSPs use an MSP valuation calculator quarterly to track progress. Regular valuation checks help owners stay exit-ready and understand how daily decisions affect long-term value. Treating valuation as an ongoing metric leads to smarter growth strategies and fewer surprises when selling or raising capital.
12. What financial data do I need for an MSP business valuation calculator?
An MSP business valuation calculator typically requires annual revenue, recurring revenue percentage, EBITDA, growth rate, and client count. Some calculators also ask for churn and customer concentration. Accurate financial data improves valuation accuracy and highlights areas for improvement. Many MSPs discover reporting gaps when using a valuation calculator, which itself is a valuable insight for strengthening operations and increasing valuation.
13. Do recurring revenue MSPs receive higher MSP valuation multiples?
Yes, MSPs with strong recurring revenue almost always receive higher MSP valuation multiples. Predictable monthly contracts reduce buyer risk and increase cash flow visibility. MSP valuation calculators reward higher recurring revenue percentages with stronger valuations. Project-based or one-time revenue typically lowers multiples. Shifting to standardized recurring services is one of the fastest ways to improve MSP valuations.
14. Is a selling MSP business calculator useful if I’m not ready to sell?
Absolutely. A selling MSP business calculator is valuable even if you’re years away from selling. It helps you understand current value and identify improvement opportunities early. Many MSP owners use these calculators for long-term planning, succession strategy, and wealth creation—not just exits. Managing your business with valuation in mind leads to stronger financial discipline and better outcomes.
15. How does EBITDA affect MSP valuation calculator results?
EBITDA has a major impact on MSP valuation calculator results. Higher EBITDA margins usually lead to higher valuation multiples because buyers see stronger cash flow and lower risk. MSPs with high revenue but weak EBITDA often receive discounted valuations. Improving EBITDA through pricing optimization and cost control can dramatically increase valuation without adding new revenue.
16. Are free online MSP price calculators reliable?
Free MSP price calculators are useful for basic insight but often lack MSP-specific depth. Many use generic business multiples that don’t reflect real MSP market conditions. They are best used for education, not final decisions. For serious planning, MSP owners should use an MSP valuation calculator built specifically for managed service providers and supported by real market data.
17. How do growth rate and churn impact MSP valuations?
Growth rate and churn strongly influence MSP valuations. Consistent organic growth increases valuation multiples, while high churn reduces buyer confidence. MSP valuation calculators reward predictable growth more than aggressive but unstable expansion. Improving retention and maintaining steady growth are key drivers of higher long-term valuation.
18. What is the best MSP valuation calculator for managed service providers?
The best MSP valuation calculator is one designed specifically for MSPs, using industry benchmarks and current MSP valuation multiples. Generic calculators often miss critical MSP factors like recurring revenue quality and operational maturity. Choosing an MSP-focused valuation tool ensures more accurate and actionable results.
19. How do private equity firms use MSP valuation multiples?
Private equity firms use MSP valuation multiples to evaluate risk-adjusted returns. They focus heavily on EBITDA, scalability, and acquisition potential. PE firms often pay higher multiples for MSPs with strong leadership teams and repeatable growth systems. Understanding this helps MSP owners prepare their business for higher-value exits.
20. When should I use an MSP business valuation calculator instead of hiring an expert?
Use an MSP business valuation calculator when you need quick insight, planning guidance, or progress tracking. Hire a valuation expert when preparing for a transaction, legal matter, or capital raise. Many MSP owners start with a calculator and move to expert valuation once decisions become serious.




