Services
Vendor-Supported Third-Party Accountability Groups Typical Return On Investment (ROI)
Vendor Supported Accountability Groups have a Typical ROI 25% – 224%
Forrester Research found that companies who invested in their partner ecosystem saw an average ROI of 53%.
– Working with a third-party administrator increases partner satisfaction by 40%
– Reduced time-to-market for new products by 25% due to the program.
IDC found that companies that invested in their partner programs saw an average ROI of 224%.
AchieveGlobal – Leading telecommunications company worked with a third-party administrator to develop a comprehensive partner enablement program.
– Improve partner performance by 35% and increase revenue from partner-led sales by 25%.
What is the typical vendor return on investment when the vendor sponsors one of their partners into an accountability group.
The return on investment (ROI) for a vendor sponsoring one of their partners can vary depending on a number of factors, such as the nature of the sponsorship, the industry, the specific goals of the partnership, and the overall market conditions. However, there are a few potential benefits that vendors may experience when they sponsor their partners:
Increased revenue:
By sponsoring their partners, vendors may be able to increase sales of their products or services through the partner’s network or customer base. This can result in higher revenue and profits for the vendor.
Improved brand visibility:
Sponsoring a partner can also help to increase the vendor’s brand visibility and awareness, which can lead to improved reputation and credibility.
Enhanced partner loyalty:
By providing support and resources to their partners, vendors can strengthen the relationship with the partner and improve partner loyalty. This can result in more productive partnerships, higher levels of customer satisfaction, and long-term revenue growth.
Greater market share:
Through sponsoring partners, vendors may be able to expand their reach into new markets and increase their market share. This can result in a competitive advantage over other vendors in the same industry.
The actual ROI for sponsoring a partner will depend on how these benefits are realized and the costs associated with the sponsorship. In some cases, the ROI may be difficult to measure directly, such as in the case of enhanced brand visibility. However, overall, sponsoring partners can be a valuable strategy for vendors to grow their business and build stronger relationships with their partners.
It is difficult to provide a specific low and high ROI average for vendor-sponsored accountability groups in the computer services industry, as the ROI can vary depending on the factors mentioned earlier.
A study by Forrester Research found that companies who invested in their partner ecosystem, including providing support and resources to partners, saw an average ROI of 53%. They also published how a leading technology company worked with a third-party administrator the company was able to increase partner satisfaction by 40% and reduce time-to-market for new products by 25% as a result of the program.
Another study by IDC found that companies who invested in their partner programs saw an average ROI of 224%.
Another success story published by AchieveGlobal described how a leading telecommunications company worked with a third-party administrator to develop a comprehensive partner enablement program. The company was able to improve partner performance by 35% and increase revenue from partner-led sales by 25%.
These success stories demonstrate the potential benefits of third-party administrators for accountability groups, including improved partner satisfaction, increased revenue, and faster time-to-market for new products.
If you are a vendor looking to provide accountability groups or a partner that would like their vendor to participate, contact Paul Daigle 407-461-0061, Paul.Daigle@BizAdvisoryBoard.com
Supporting Material
Entrepreneur – An Accountability Partner Makes You Vastly More Likely to Succeed